The battle of Norwegian Air Shuttle
With a rather aggressive growth strategy ordering more than 250 new airplanes between 2011 and 2016, CEO and co-founder Bjørn Kjos has had high ambitions for Norwegian Air Shuttle (Norwegian). With increased operating and investment costs, Norwegian has experienced increased financial pressure over the last six months, in need to land a longer-term financial solution.
What does global industrial heavy weights such as Atlas,Copco, Stora Enso and Volvo have in common? They are all born and raised in the Nordics! With 26 million inhabitants spread over five countries up north, the Nordics does not always stand out in a global perspective and the area is quite unknown to some.
The Nordics account for only 8% of Europe’s GDP and yet they have produced 50% of European billion dollar exits – also known as unicorns. Globally the Nordic countries have produced the most unicorns per capita after Silicon Valley. This is indicative of the Nordic region’s supportive startup environment, ease of doing business and availability of financing.
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